How Elderberry Became An Immune Health Superstar
One of the biggest ingredient superstars coming out of the COVID-19 pandemic is elderberry, as consumers shopped for immune-support products wherever and whenever they could. According to SPINS (Chicago) data on the 52 weeks ending November 29, 2020, elderberry experienced a whopping 168.9% sales increase to reach $265.8 million in the U.S. mainstream supplements channel, […]