Whole Foods Market recently released their Top 10 trends in food for 2017. One of the interesting and “colorful” trends identified was this one … taken directly from their national press release that also captured coverage on the Today show.

Purple Power – Richly colored purple foods are popping up everywhere: purple cauliflower, black rice, purple asparagus, elderberries, acai, purple sweet potatoes, purple corn and cereal. The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants. 

Artemis International has long been a leader in the “purple power” dark berry-based nutritional business with a portfolio of products that includes nutraceutical ingredients made from Elderberries, Aroniaberries, and Purple Corn, three plant-based foods that rank at the top of the “Purple Power” lists.

The deep purple color signals the strong natural concentration of naturally colored anthocyanins present in these plant-based products. Anthocyanins are part of the flavonoid family of polyphenols (phytochemicals) that have become the center of attention in the nutrition world for their proven and potential health and wellness attributes and benefits … particularly known for their dietary antioxidant properties.


The Whole Foods trends article also signals that Americans will be hearing about the healthy profile of “foods that are purple” in 2017 with several somewhat less familiar items like Elderberry, aroniaberry, and even Purple Corn leading the way into the health and wellness news … the stars of the purple trend.

Purple Power will undoubtedly find its way into the lives of Americans. Artemis International can help consumer product manufacturers in the dietary supplement and functional food arena excel in satisfying their customers needs for the nutritional benefits offered by our “purple portfolio” of ingredients for todays health and wellness needs.

Our extensive line of Artemis Berryceuticals™ offers a broad and colorful spectrum of berry-based nutraceutical ingredients (plus other unique plant-based offerings) for your nutritional product development needs.